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| 1 | The relevance of this study arises from the rapid digitalization of professional activity, while its psychological consequences for personal development remain insufficiently explored. This article examines personality changes in the context of digital professional development, affecting the cognitive, identification, motivational, and social-adaptive spheres. An analysis of the degree of development of the problem shows that the theoretical foundation is based on the concepts of professional development (E. Zeer, V. Tolochek), digital professionalism and metacognitive mechanisms of adaptation (A. Karpov, S. Lenkov, et al.), theories of digital socialization (O. Karabanova, T. Martsinkovskaya, et al.), and models of hybrid identity (A. Koneva). The study aims to identify and systematize structural changes in personality within the context of digital professional development. The article offers a detailed analysis of changes in key personality areas. It highlights the dual nature of digitalization: on the one hand, it broadens professional opportunities, and on the other, it introduces risks of maladaptation, such as clip thinking, identity crises, and professional disunity. Its theoretical importance lies in developing an integrated four-component model of professional growth, including: 1) cognitive skills (thinking flexibility and digital competence), 2) identification (the evolution of the professional “I”), 3) emotional-motivational aspects (digital resilience), and 4) social factors (network interaction). The study’s practical importance is supported by empirical data showing the connections between strategic thinking and digital adaptation, as well as conflicting effects, such as the cognitive-motivational paradox. Practical suggestions include metacognitive control training, hybrid communication formats, and professional development monitoring systems. The need to balance digital innovation with the maintenance of key professional factors is highlighted. Keywords: digital professional development, personality, cognitive flexibility, professional identity, digital resilience, digital adaptation | 11 | ||||